Did you know that matcha naturally oxidizes? Yup, just like apples, bananas, and other foods. Learn more about steps you can take to slow down the rate of oxidation and protect the integrity of your matcha!

Ready to immerse yourself in the world of matcha? We know how busy you and your team are, so we created a Barista Handbook that highlights valuable educational-focused content to empower your team to craft the most delicious matcha.

Matcha powder is delicate! Incorporating our storage best practices and tips will ensure that you are able to serve THE freshest, most delicious matcha to your loyal customers!

Matcha can be clumpy, don't be grumpy :)

We often receive questions about why matcha has clumps. There is a misconception that clumpy matcha equates to "bad" matcha, which is far from the truth. Keep reading on why clumps are an indicator of high quality, stone-ground matcha and for a tip on how to ensure each cup you craft for your customers is 100% is clump-free.

Did you know that water temperature matters when it comes to matcha? It sure does! We conducted a water temperature test to show you how hot water affects the overall taste and color of matcha. Utilize our tips to ensure that you are able to craft the BEST matcha for your customers!

It's a common misconception that matcha dissolves or infuses into liquid when mixed. Contrary to popular belief, it doesn't! Learn why and explore our tips on how to get a perfectly blended matcha beverage your customers will love every time!